27 Aug '11, 2am

We need more markets—and veggie eaters

Photo: John C. Abell Earlier this week, I asked the question: How many farmers markets is too many ? On a related note, this new study [PDF] looked at Americans' fruit and vegetable consumption -- one of the main variables driving farmers market sales. How close do we come to eating the recommended five servings a day? Not very. Only about one-quarter of Americans manage it. And if you're one of those who do, chances are you're a well-educated, middle-aged, married woman of color without kids, who gets a moderate amount of exercise. This is great -- but sadly there just aren't enough of you! The researchers from Minnesota's Essentia Institute of Rural Health also found an interesting urban/rural split. It turns out that in most states, rural residents are less likely to eat the recommended number of servings of fruit and vegetables -- despite living right next to the very ...

Full article: http://www.grist.org/farmers-market/2011-08-26-along-with...

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