26 Aug '11, 3pm

Why Transparency is Here to Stay, and How Your Firm Can Embrace It

Why Transparency is Here to Stay, and How Your Firm Can Embrace It

In these days of economic collapse, everything's under scrutiny: purchases, values, government, business institutions. When it comes to sustainability, consumers feel they're doing their part, and many are now demanding the same of the business community. Companies are now expected to offer solutions to some of our society's most entrenched problems. Truth is, many companies today are making great strides in the sustainability space, but those stories aren't making it to consumers' ears. In Eco PulseTM 2011 , corporate reputation surged into third place as a criteria for deciding if a product is green (in other words, "I need to believe the company is green before I'll believe the product is green"). More than half of Americans, 52 percent, said it was important. This strongly signals that more and more consumers are increasingly interested in the stories behind the produc...

Full article: http://www.greenbiz.com/blog/2011/08/26/why-transparency-...

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