26 Aug '11, 12pm

Avon's 4 Steps to Conducting Business with a Higher Purpose

Avon's 4 Steps to Conducting Business with a Higher Purpose

Like many companies today, Avon Products has embraced the belief that business should have a higher purpose than simple profit. Since its beginning in 1886, Avon has held that a business's core purpose is, as its founder David H. McConnell once said, "[to contribute] to the well-being of society and the environment in which it functions." Along with this belief comes an imperative to conduct business accordingly. Yet, doing so seems to have become increasingly difficult. The competitiveness of global markets and the importance of maintaining low operating costs have made conducting business responsibly all the more challenging. However, overcoming these obstacles and succeeding as a responsible business is indeed possible. And, as an EDF Climate Corps fellow, my work with Avon this summer has been aimed at helping Avon do just that. Essentially, there are four steps Avon f...

Full article: http://www.greenbiz.com/blog/2011/08/26/avons-4-steps-con...

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