26 Aug '11, 12pm

How Blue Shield, Sabre Holdings & SunPower Use Gaming for Good

How Blue Shield, Sabre Holdings & SunPower Use Gaming for Good

SAN FRANCISCO, CA — Sustainability professionals across the board will tell you that engaging employees or consumers is a fickle affair. What may work for one audience may fall flat with another, which is no fun for anyone. There is one approach, however, that seems to be rearing its head more frequently in the sustainability context: Gaming. Just last month, for example, I reported that SunPower kicked off a Facebook contest to demystify solar energy for consumers, complete with a flashy grand prize of a solar energy system worth up to $25,000. The contest is still underway, but early results are impressive. Within the first three weeks of the game's launch, SunPower’s Facebook community grew by 67 percent. I learned yesterday how three other companies are using gaming in the name of sustainability. Blue Shield , Sabre Holdings , the parent company of Travelocity, and Rid...

Full article: http://www.greenbiz.com/news/2011/08/25/blue-shield-sabre...

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