26 Aug '11, 9am

Sustainability Campaign Could Learn From Organic Movement's Shortcomings: We all have our own perspectives on wh...

Sustainability Campaign Could Learn From Organic Movement's Shortcomings: We all have our own perspectives on wh...

So perhaps you’ll forgive me if I now seem to be harping on what I see as similar mistakes we’re making in promoting sustainability. I am concerned that, just as with organic food, we are failing to emphasize the elements that could make the idea more appealing to most people, which are fun and festivity. By way of illustration, when we were conceiving a slogan for the Humane Society of the United States, the one settled on was “Celebrating Animals, Confronting Cruelty” – with the ‘celebrating” aspect coming before the “confrontation” part. Another example of what I mean is the Ocean Conservancy’s International Coastal Cleanup, a highly successful campaign begun a quarter century ago, which now draws nearly nine million volunteers in more than 150 nations. When I once asked whether it might be better to have a storm drain cleanup every month, one of the organizers replied ...

Full article: http://www.triplepundit.com/2011/08/sustainability-campai...

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New Initiative Launched To Promote Ocean Sustainability

New Initiative Launched To Promote Ocean Sustai...

justmeans.com 26 Aug '11, 12am

New Initiative Launched To Promote Ocean Sustainability The oceans may be depleted of fish by 2050. This alarming fact has...

Sustainability, the CFO’s Job: Three Key Issues

Sustainability, the CFO’s Job: Three Key Issues

triplepundit.com 26 Aug '11, 9am

Investor relations: Shareholders are speaking much louder and much more stridently than they did just a few years ago. Dur...

Approaching the Collapse: Don't Panic, Go Organic

organicconsumers.org 25 Aug '11, 1am

So-called "business as usual" is neither sustainable, nor even possible, for much longer. Out-of-control energy corporatio...

Hunter Lovins Revs Up Sustainability Summit at Infineon Raceway

Hunter Lovins Revs Up Sustainability Summit at ...

greenbiz.com 26 Aug '11, 3am

In her trademark 10-gallon hat, sustainability guru L. Hunter Lovins cocked her head and smiled quizzically at the audienc...

Practicing Sustainability | Care2 Healthy Living

Practicing Sustainability | Care2 Healthy Living

care2.com 27 Aug '11, 3pm

There are so many ways in which we can make an impact (or less of one) on the planet, on ourselves, on other people. Often...

Solar Fred's 5 Lessons Solar Companies Can Lear...

renewableenergyworld.com 26 Aug '11, 11am

As I write this blog post, I’m writing it on a 2010 MacBook Pro. If you call me, I’ll answer my on an iPhone 4, and if I’m...