26 Aug '11, 3am

Hunter Lovins Revs Up Sustainability Summit at Infineon Raceway

Hunter Lovins Revs Up Sustainability Summit at Infineon Raceway

In her trademark 10-gallon hat, sustainability guru L. Hunter Lovins cocked her head and smiled quizzically at the audience gathered for her talk today at Infineon Raceway , the epicenter of motor sports in Northern California. "What's a Colorado cowgirl doing at a raceway? Well, it's just a different type of horsepower," said Lovins, who led a lengthy and impressive list of speakers at the conference called Accelerating Sustainable Performance. It was the first of what Infineon leaders hope will be ongoing public dialogues about how the racing industry can help drive sustainability and innovation. "Sustainability is about higher performance," Lovins said, adding that higher performance is the essence of racing. It's why motor sports have been a test bed for the automotive industry for decades, she noted, and why the feds have tapped its power, too. The EPA turned to the r...

Full article: http://www.greenbiz.com/blog/2011/08/25/hunter-lovins-rev...

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