25 Aug '11, 6pm

Steve Jobs Understood Something About Emotions That The Green Movement Too Often Ignores : TreeHugger via @TreeHugger

Steve Jobs has always understood that, as human beings, our first relationship with anything is an emotional one. ... A device isn't just a sum of its functions; it's something that should make you smile, you should cradle, you should love, you should have an emotional relationship with. If people think that's pretentious, then, in a sense, the success of Apple proves how wrong they are. The environmental connection in that: From my perspective it all too often seems like the environmental community, when trying to convince people of the benefits of preserving this ecosystem or that, of switching to renewable energy, of the urgent need to combat climate change, of reducing resource consumption, ignores the truth that Fry points out Jobs understands so well. First and foremost we are emotional beings. Our connection to the world is emotional first, intellectual down the roa...

Full article: http://www.treehugger.com/files/2011/08/steve-jobs-unders...

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