25 Aug '11, 2pm

How Chemical Regulations Can Boost Cradle-to-Cradle Thinking

How Chemical Regulations Can Boost Cradle-to-Cradle Thinking

Chemical regulations can force companies to make safer choices, but they also lay the groundwork for major shifts in thinking about product materials and life cycles. Although not intended to go hand-in-hand, European Union laws that ban and gather information on chemicals can lead companies into the realm of Cradle-to-Cradle (C2C) thinking. "We're looking at this (C2C) as the next step of being in compliance," William McDonough, co-founder of McDonough Braungart Design Chemistry (MBDC ), said during a GreenBiz.com webcast on regulations and C2C . McDonough and chemist Michael Braungart developed the C2C philosophy, which espouses material health, reutilization, renewable energy, water stewardship and social responsibility. Companies can have their goods certified as C2C products based on what goes into them, what can be done with them, and company operations. Chemical reg...

Full article: http://www.greenbiz.com/news/2011/08/25/how-chemical-regu...

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