25 Aug '11, 10am
PR: Evil Tool of Manipulation or Powerful Ally in Greening The World?
PR. Two letters that can spark a volatile emotional reaction in many people. And judging from a recent article in the Guardian detailing its psychologically manipulative roots in Sigmund Freud’s nephew, Edward Bernays, they can’t be blamed. Bernays first used public relations during World War I to sell the idea that the purpose of the war was ‘bringing democracy to all of Europe.’ The campaign was tremendously effective, which made Bernays realize that public opinion could be shifted by appealing to the unconscious. PR and other practices spearheaded by Bernays can be credited for creating the modern day consumer, one that is based not on practical needs but emotional gratification.