24 Aug '11, 11pm

I Don't Need the Color Pink to Remind Me of Breast Cancer

I Don't Need the Color Pink to Remind Me of Breast Cancer

Pink is assigned to the feminine. Or at least it is for now. It wasn’t always. It used to be considered a masculine color, back when men wore powdered wigs and high-heeled shoes. But, historically, women have been allowed to take over and emulate the masculine (the opposite is not usually true), and pink became a “girl” color . A case in point: The Pink Ribbon. Most of us have seen it, worn it, know what it stands for and even believe in the cause. We probably, in some form or another, have defended it and know that October is Breast Cancer Awareness month. Indeed, the icon overtakes most others. So you would think that the color pink would create a learned association with breast cancer awareness and the likelihood of donating to the (very well known) cause. Dr. Stefano Putoni of the Rotterdam School of Marketing at Erasmus University in the Netherlands found just the opp...

Full article: http://www.care2.com/causes/i-dont-need-the-color-pink-to...

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