24 Aug '11, 11pm

Distributed Sun Combines Direct Sales, Partner Network In Solar

Distributed Sun Combines Direct Sales, Partner Network In Solar

Think of solar developer Distributed Sun as a hybrid of the Dell direct model and the Federalist Papers. The Washington D.C.-based developer specializes in commercial solar projects. Instead of selling the power to utilities, however, it sells it directly to a an end consumer. If the array is on a rooftop, for instance, the consumer could well be the primary tenant or building owner. (This is the Dell part of the equation.) Because it sells directly to customers, it doesn't have to compete against the wholesale price of power, or have to get a local state regulatory agency to sign off on the power purchase agreement. Instead, Distributed competes against the higher retail price of power. As a result, it claims it can deliver power at a substantial discount to customers. It has installed 572 kilowatts since it was founded in 2009 and has 2 megawatts worth of projects under ...

Full article: http://www.greentechmedia.com/articles/read/distributed-s...

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