22 Aug '11, 9am

Should Nike be Applauded for Beating Adidas on the Greenpeace Detox Challenge?

Well, it actually did when Greenpeace decided to make sure the almost 100,000 fans attending the Spanish Super Cup match knew that Adidas was lagging behind. Greenpeace activists projected messages on buildings next to Nou Camp Stadium where the match took place such as, “Water Pollution Is Not Fair Play” and “The World Needs More Champions. Is Adidas All In?” The Greenpeace Detox campaign started with the release of a ‘Dirty Laundry’ report focusing on the problem of toxic water pollution resulting from the release of hazardous chemicals by textile factories in China. Greenpeace found many global brands do business with the two Chinese factories profiled in the report, but decided to focus on Nike, Adidas and Puma because these companies are recognized as leaders on sustainability issues. A couple of weeks later with two of the three already making significant commitments...

Full article: http://www.triplepundit.com/2011/08/shouold-nike-be-appla...

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