21 Aug '11, 11pm

Anyone for Responsible Marketing?

Green, eco-friendly, sustainable, carbon efficient, environmentally friendly - the list of words associated with being green is endless. However, being 'green' no longer means simply meeting sustainability regulatory requirements. Using less paper in the office and having the odd recycling bin in the staff kitchen is a start but businesses can now look to more intuitive ways to position their company as eco-friendly, to employees and to stakeholders. Fundamentally, a green ethos must be part of an organisation's DNA. Why sustainability in business matters Just as the technology revolution has streamlined business practices across the globe, the drive to adopt a sustainable model is propelling businesses to take a new look at their operations. With technology, the step-change did not happen overnight, as businesses took their time to ensure the right technology was being im...

Full article: http://www.businessgreen.com/bg/industry-voice-blog/21031...

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