21 Aug '11, 6pm

#SocEnt s might get a lot of the buzz, but social intrapreneurs are critical to large-scale #socialchange

#SocEnt s might get a lot of the buzz, but social intrapreneurs are critical to large-scale #socialchange

When I did the research for my international book “The New Pioneers – Sustainable business success through social innovation and social entrepreneurship”:http://www.thenewpioneers.biz/, __I came across SustainAbility’s groundbreaking 2008 report, __“The Social Intrapreneur: A Field Guide for Corporate Changemakers”:http://www.sustainability.com/library/the-social-intrapreneur?path=library/the-social-intrapreneurs , which__ __made a lot of things click into place. The report offered the perfect term for the new breed of business managers who have emerged out of the bustling cross-field between mainstream corporations and social entrepreneur: the social intrapreneur.

Full article: http://www.sustainability.com//blog/social-entrepreneur-o...

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