21 Aug '11, 1am
Wello WaterWheel Helps Ensure Safe Potable Water for Rural Indians
which is a similar concept to the WaterWheel that retails in Africa for $100, the WaterWheel retails for between $20 to $30 and was developed for the Indian market. Wello is hoping to get the word out by partnering with local nonprofits, governments, and oddly enough, the Indian postal system. “Postal workers are encouraged to sell and distribute products, and they know everyone in the community,” says Cynthia Koenig, founder of Wello. Even with such a low price, Koenig knows that it will be a tough challenge, so she anticipates training local water delivery people who can make enough money from wheeling water back to their villages to pay for the device.