20 Aug '11, 11am

Looking through some classic campaign films before our VW film competition kicks off: remember the Nestlé one?

Picture the scene: you're revving up to enter our Volkswagen film competition , to expose its dirty lobbying against strong climate change laws. But you need some inspiration to get the creative juices flowing. So how about reviewing some of our classic films for campaigns gone by? After last week's ancient forests epic, we’re sticking with the forests theme with Give The Orang-utan A Break. The film accompanied our campaign to get Nestle to stop buying palm oil from companies which are trashing the rainforest. Despite (or perhaps because of) the somewhat gory climax, it went on to scoop the Viral Video Award at the 2010 Berlin International Film Competition. But the real hubbub took place online. In what soon became a textbook example of how not to do social media, Nestle tried to ban the film from Youtube and started censoring its Facebook pages , deleting comments from ...

Full article: http://www.greenpeace.org.uk/blog/climate/vw-film-competi...

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