20 Aug '11, 12am

Not Sold on the Residential Solar Trend?

Not Sold on the Residential Solar Trend?

Blame it on the brain. The mind tends to assess issues within a limited set of parameters. Like a juggler, if too many balls get tossed around at the same time, chaos and confusion set in. In fact, research indicates that the forgetfulness we experience at times is actually a vital brain function, keeping our minds from becoming overwhelmed by insignificant details. We simply aren’t built with a propensity to look for the “big picture.” Perhaps this explains why we are drawn to bottom-line thinking, to sound bites, talking points, and takeaways. We are tempted to skim ahead to the conclusion of an article, flip to the back page of a book, and shake the present under the Christmas tree. Few of us relish a complicated issue. Simplicity seems not only more comfortable, but eminently more sensible. Yet the world is becoming an increasingly complicated place. Solutions to compl...

Full article: http://cleantechnica.com/2011/08/19/not-sold-on-the-resid...

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