19 Aug '11, 11pm

Corporate Social Responsibility | Aug 19, 2011 6:10 PM CDT - Justmeans

Corporate Social Responsibility | Aug 19, 2011 6:10 PM CDT - Justmeans

This week saw one very pertinent question being raised by several writers across the web: is it possible for luxury brands to project corporate social responsibility when the product they sell is associated with power, glamour and consumerism? The discussion was spawned by the release of a new McKinsey survey that found that most executives think CSR adds to shareholder value in the long-term. Fair enough. But do consumers actually buy it? According a report in Non Profit Quarterly , many people are quite skeptical of CSR programs implemented by for-profit companies. The statement was based on the views by Carlos Torelli, a marketing professor from the University of Minnesota who singled out luxury brands as an example of how tricky putting across CSR messages can be for some companies. This is so, he said, because of the conflict between the corporation's "self-aggrandizi...

Full article: http://www.justmeans.com/Are-Luxury-Corporate-Social-Resp...

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