19 Aug '11, 3pm

Brother, Can You Spare 1% for the Planet? @1PercentFTP

Brother, Can You Spare 1% for the Planet? @1PercentFTP

Brother, Can You Spare 1% for the Planet? How much do you set aside for helping the planet, as in living more sustainably? Do you spend more for organic food, offset your carbon emissions or maybe even ride a bike (that counts, bikes aren't free). There are a number of businesses that donate at least 1% of their sales to support about 2,600 environmental organizations around the world. And that number just grew by one, as in Outside Online , an outdoor publication. Does that sound funny? An online outdoor mag called Outside? Either way, the partnership between 1% for the Planet and Outside will span print, digital and broadcast media. And it's one more reason to check out both organizations, you might say. Photo Credit: Outside Magazine It's estimated that the 1%-Outside effort will reach millions of consumers annually. Besides Outside Online, there's the printed Outside M...

Full article: http://planetgreen.discovery.com/travel-outdoors/brother-...

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