19 Aug '11, 12pm

3 Ways to Turn Your Quiet Green Legacy into Marketing Gold

3 Ways to Turn Your Quiet Green Legacy into Marketing Gold

A few months back, an interesting story caught my eye. It documented the green claims being made by Malt-O-Meal around their plastic bag packaging. According to Malt-O-Meal, their bags created less environmental impact than the competition's boxes. They had, in fact, created a website titled 'Bag The Box' to tout these environmental claims. From a strictly green perspective, this was a bit of a head scratcher: Some of Malt-O-Meal's cereals do come in boxes; the bagged cereal bags are heavy plastic, with environmental baggage of their own; and the bags were introduced as cost-reduction measures years ago -- it's not like Malt-O-Meal woke up one morning and decided to make the world a better place one bag at a time. Digging deeper, I discovered Malt-O-Meal actually had a very credible green policy outside the bag. Their manufacturing plants have conservation programs, they'r...

Full article: http://www.greenbiz.com/blog/2011/08/19/3-ways-turn-your-...

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