06 May '13, 6am

Lessons Learned From the Hyundai Failed Suicide Ad

Lessons Learned From the Hyundai Failed Suicide Ad

I’m not sure if this ad was an homage to the failed suicide attempt of Lane Pryce last season on Mad Men (there the problem was that the Jaguar just didn’t start), but I really doubt even Don Draper would approve of this ad. And probably for good reason – many people didn’t seem to appreciate the creative decision of Hyundai’s in-house agency that produced the video to “employ hyperbole to dramatise a product advantage.” The result was lot of angry responses from people all around the world who found the ad insensitive and offensive. Hyundai subsequently pulled the ad from YouTube.

Full article: http://www.triplepundit.com/2013/05/lessons-learn-hyundai...

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