18 Aug '11, 11pm

Banrock Station toasts 'living billboard' to help biodiversity

Banrock Station toasts 'living billboard' to help biodiversity

First there were living walls and green roofs, but the latest craze in urban greenery could be living adverts as companies seek innovative ways to promote their environmental credentials. FURTHER READING Viña Concha y Toro becomes 'world's first' winery to measure water footprint Sodastream's plastic people put the fizz into "precycling" Yesterday, popular wine brand Banrock Station installed a giant flowering billboard to mark the launch of a new range of wines that will support Natural England. The advert, in London's Westfield Shopping Centre, consists of more than 800 native British plants from 14 different species, and took more than two months to grow and 12 hours to install. The billboard is not only living but interactive, as a pump attached to the installation allows passers-by to water the flowers. The wine company has launched a new "nurtuting nature" wine range...

Full article: http://www.businessgreen.com/bg/news/2102860/banrock-stat...

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