18 Aug '11, 11am

How to Make Money in Solar: Wouldn't tying balloon animals or betting on football cards be a more stable way to

In Greek mythology, Prometheus stole the secret of fire from the gods and gave it to man. In retribution, Zeus chained him to the side of a mountain where a sacred bird pecked out his liver on a daily basis for eternity. That might sound just like daily life, circa August 2011, for many of you in the solar business. Solar has made tremendous strides in providing an economic alternative to fossil fuels. Solar modules have dropped from $21 a watt to manufacture in the early '80s to 75 cents a watt today. Solar thermal developers say they will be able to deliver solar power 24 hours a day via salt storage and generate power for 7.5 cents a watt by 2016, less than the cost of coal and new nuclear plants. Double-digit growth in unit shipments and revenue has become the norm for many companies. Yet it sometimes feels like an involuntary organ harvest . SunPower grew revenue to $...

Full article: http://www.greentechmedia.com/articles/read/how-to-make-m...

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