18 Aug '11, 7am

Social Networking And Social Responsibility Hold Hands #CSR

Social Networking And Social Responsibility Hold Hands #CSR

Social Networking And Social Responsibility Hold Hands As an increasing number of people spend a good part of their days logged in social network websites, social responsibility initiatives are leveraging the immense potential to engage the public and achieve results through social websites. The socially responsible social network landscape keeps growing. One of the latest additions is one website called Double Impact , which launched its beta version on June 16. Its aim is to help users raise funds for a charity of their choice and make their lives more sustainable with actions suggested by the social network. These include questionnaires, quizzes and rewards in the shape of donations to a chosen charity. The donations come from partner companies, who direct part of their CSR budgets to Double Impact members. Users can log in through Facebook and currently Double Impact s...

Full article: http://www.justmeans.com/Social-Networking-Social-Respons...

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