18 Aug '11, 7am

How to find creative solutions to a potential #CSR nightmare Great story by @carolsanford @CSRwire

How to find creative solutions to a potential #CSR nightmare Great story by @carolsanford @CSRwire

Colgate quickly met the constitutional requirement that management reflect the racial and ethnic character of South Africa’s total population. In six months they went from 95 percent white managers to 95 percent black. This provided the country with a powerful example, often cited by President Nelson Mandela, of how it was indeed possible to meet the requirement—even as other companies complained of the lack of formal education among the black workforce. As Stelios said, “Lack of education does not correlate with intelligence; these are very smart people.” Long before it became popular, Colgate helped set up microbusinesses in townships, creating an unorthodox distribution channel through which women and youths sold toothpaste and other oral health products in small quantities. This was accomplished in conjunction with local dentists, who monitored the improvement in oral ...

Full article: http://www.csrwire.com/blog/posts/95-reimagining-responsi...

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