30 Apr '13, 5pm

via @greentechmedia

Is the solar industry marketing itself successfully? Are solar firms reaching consumers? Is branding important? Can the average consumer name even one solar panel manufacturer? These were some of the questions that moderator Scott Clavenna, CEO of Greentech Media, posed to two solar equipment firms and two downstream solar companies at last week's (great) Solar Summit in Phoenix. In a 2011 survey performed by San Jose State University in cooperation with Solartech , 63 percent of respondents could not accurately recall any solar company that provides solar systems for residential use. Those that could name names came up with SunPower and SolarCity. Only 11 percent of the survey's respondents believed solar to be affordable, while 82 percent perceived solar as expensive. Helena Kimball, head of marketing at Yingli Solar (YGE) spoke for the company, which is the world's larg...

Full article: http://www.greentechmedia.com/articles/read/Where-The-Rub...

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