30 Apr '13, 9am
Big Tobacco's Marketing Muscle Influences Campaigns in the 21st Century - Triple Pundit
Yet, can studies, surveys, and data compete with the strength of a savvy advertising campaign when it comes to changing consumer behavior? It appears to be a challenging battle. The application of several of big tobacco’s most successful advertising tactics over the past fifty years such as the use of authority figures and celebrities, in addition to inflated claims of health benefits, is out in full force today. To enhance their brand with Millennials, Pepsi hired Beyoncé as their new advertising spokesperson; Olympic gold medalist Michael Phelps is a “Famous Fan ” of Subway; and this month, fast food chains such as Taco Bell and Burger King announced new so-called healthy menu items.