17 Aug '11, 2pm

Eco chic: why organic beauty is giving the luxury market a run for its money:

Eco chic: why organic beauty is giving the luxury market a run for its money:

Luxury isn’t a concept that’s often associated with eco beauty brands, thanks to an image that has more to do with homemade soap and springwater than high-end, prettily packaged skincare. Too often, the choice has been between unglamorous organic products with great ethical credentials but with little effect on the skin, and others that looked and smelled fabulous but were chock full of harsh synthetics and loaded with chemicals. But look around now, and you’ll see something different. Slowly but surely, organic beauty has moved into the mainstream, picking up looks and effectiveness on the way while keeping its eco ethos intact. ‘We saw a gap in the market for luxurious organic skin products that treated the person from the outside in,’ says Tina Steadman, co-founder of luxury organic beauty brand, Suti (www.suti.co.uk ). ‘Suzannah, a complimentary therapist, would see cl...

Full article: http://www.theecologist.org/green_green_living/health_and...

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