17 Aug '11, 12pm

Passive Buildings vs Active Marketing: What's In a Name?

Passive Buildings vs Active Marketing: What's In a Name?

"Passive" construction is an innovative building technique that reduces energy requirements for heating, cooling and ventilating up to 80 percent. The occupants are more comfortable since a passive building provides consistent temperatures, eliminates drafts and circulates fresh, filtered air. Impressive! Would You Name Your Concept "Inert" or "Inactive"? The name passive construction is from the German passive building movement -- PassivHaus. The term "passive" is meant to convey that the building uses mostly non-mechanical methods for heating, cooling and ventilation. This is in contrast to the typical modern building where "active" mechanical systems do most of the work. Although scientifically correct, the name "passive" creates a poor first impression with an English speaking non-technical audience. Passive is usually used when you want to describe someone or somethin...

Full article: http://www.greenbiz.com/blog/2011/08/17/passive-buildings...

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