16 Aug '11, 9pm

Real-World Tips for Instilling Green Values in Your Corporate Culture

Real-World Tips for Instilling Green Values in Your Corporate Culture

Conventional wisdom holds that the best way to bring about sweeping culture change is to jettison old ways and jolt the existing culture into a new reality. Anyone who has experienced corporate life in America in the past decade knows that method brings mixed results and often a lingering resentment that can foul efforts to repair the damage. This can be particularly harmful for companies trying transform a traditional corporate culture into one that values sustainability -- a construct in which employee engagement is essential. "We suggest that such change can take place in the absence of initiating jolts, may be infused in everyday organizational life, and led by insiders who need not hold hierarchical power," management experts from Oregon and Boston universities say in research that's now available from the Network for Business Sustainability . Use of creative, "limina...

Full article: http://www.greenbiz.com/news/2011/08/16/real-world-tips-i...

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