24 Apr '13, 1pm

How can your purchases help protect #nature? The latest @BalanceWWF post explains

How can your purchases help protect #nature? The latest @BalanceWWF post explains

Being green in our material world can be exhasuting. Our global economic engine runs on consumer spending. But the more we spend, the more we consume, the more our planet struggles to sustain itself. If we continue gobbling up resources at the current rate, by 2030 we will need the equivalent of two planets to maintain life as we know it. Reconciling this conundrum may seem impossible. But fear not my material friends, balance can be achieved. FSC logo painted on sustainable harvested logs. Uzachi forest, Oaxaca, Mexico Think of the marketplace as a democracy. As an eco-conscious consumer, my purchases serve as my votes. The retail or grocery store is the voting booth. When I choose a green product, I vote for responsible production. I vote for companies that see value in protecting nature. Opportunities to vote with your wallet are everywhere. As I’ve written about previo...

Full article: http://worldwildlife.org/blogs/on-balance/posts/voting-wi...

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