13 Aug '11, 1am

Tapping Into Ancient Mercantilism: Corporate Social Responsibility and ... - Justmeans

Attracting domestic or foreign SRI investors by enacting CSR policies throughout India's companies seems like a no-brainer. But the idea that the private sector can and should be a force of social good is not a new one, and certainly not in India. As MCA Union Minister of Corporate Affairs Murli Deora notes in his introduction to India Inc.'s new ESG guidelines, "From around 600 BC, the merchant was considered an asset to society and was treated with respect and civility as is recorded in the Mahabharata and the Arthashastra."[9] His point is well taken. As India's executives pore over the new CSR guidelines with a look to their companies' futures, they would do well to also take a look at their country's rich and storied past.

Full article: http://www.justmeans.com/Tapping-Into-Ancient-Mercantilis...

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