18 Apr '13, 2pm

Coffee pod greenwashing comes to America with Illy and Terracycle

Coffee pod greenwashing comes to America with Illy and Terracycle

This looks like some high-tech device or appliance that serves an important purpose; in fact, it is a disposable coffee pod made by Illy and imported from Italy, for the convenience of people who apparently don't have the time or skill to boil water and punch down a french press coffee maker. This complex polypropylene device then gets thrown away, which makes people feel bad, especially around Earth Day, and that's a problem for the pod people peddling these things. So instead of taking the season to promote less wasteful ways of making coffee that don't involve disposable chunks of plastic, Illy is introducing what they call a coffee capsule recycling program called Renew. Illy/Screen capture What you do after you have used your little plastic disposable coffee machine is drive it to the store where there is a designated receptacle. They they ship it possibly halfway acr...

Full article: http://www.treehugger.com/corporate-responsibility/coffee...

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