12 Aug '11, 2pm

AHA!: A Best Case Example of Sustainable Storytelling

AHA!: A Best Case Example of Sustainable Storytelling

In the past year or so, there’s been a lot of buzz about the power of storytelling for businesses. Sometimes it feels more like excitement around talking about it than actually doing it. A recent piece here had the intriguing suggestion that when it comes to telling your sustainability story, the messier the better . In a nutshell, don’t just show off the shiny finish to your journey. Let people in on what’s going on along the way. Where are you facing challenges? Yesterday I encountered what is in my experience the best example to date of how to strike the delicate balance of vulnerable, informative and promotional: AHA! , out of Vancouver, Washington is a firm whose focus is helping companies tell their stories, with a recent emphasis on CSR reports . In a business space increasingly full of companies trying to get your attention in numbingly similar ways, AHA! deftly ta...

Full article: http://www.triplepundit.com/2011/08/aha-best-case-example...

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