11 Aug '11, 8pm

The Red Flags of Greenwashing

I’ve been writing about greenwash for years. It really irks me that the huge industries like the bottled water industry and consumer products try to portray themselves as environmentally responsible in order to overstate environmental benefits or, in worse cases, misrepresent, mislead, diminish, or divert attention from environmental wrongdoing. And now, these large advertisers even have a media company, CBS and their “Eco-Ads ” to help them confuse consumers even more. So, I was thrilled to be asked to participate in an event next Thursday: The Red Flags of Greenwashing: A Regenerating Solutions Salon which seeks to answer those questions.

Full article: http://ecopreneurist.com/2011/08/11/the-red-flags-of-gree...

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