11 Aug '11, 5pm

How Your Company Can Benefit from Open Innovation and Crowdsourcing

How Your Company Can Benefit from Open Innovation and Crowdsourcing

They say two heads are better than one. Here at Environmental Defense Fund (EDF), we like to think a little bigger. How about 250,000? Increasingly companies are turning to open innovation and "crowdsourcing" to complement their R&D strategy, and it is easy to see why. Bringing in new ideas from a wide range of disciplines and domains -- from literally around the world -- can shorten the innovation cycle from years to months and dramatically reduce R&D costs. So here at EDF, we asked ourselves, "Why can't companies do the same for sustainability?" From reducing GHGs in a worldwide supply chain to creating closed-loop systems for manufactured goods, the environmental problems we face are sufficiently complex that no single company -- even with the sharpest in-house sustainability experts -- can solve them on their own. Thus we've joined forces with the company InnoCentive ,...

Full article: http://www.greenbiz.com/blog/2011/08/11/how-your-company-...

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