11 Aug '11, 11am

Levi's Designs 'Commuter' Clothing for Urban Cyclists: Levi Strauss & Co is the first major clothing brand to de...

Levi Strauss & Co is the first major clothing brand to design a line of jeans and jackets specifically for the needs of the urban commuter cyclist. Levi's is widely recognized for leading sustainability practices in the fashion industry - its new "Commuter by Levi's" line is the first to endorse the cycling lifestyle and its low environmental impact. Arriving in select Levi's Stores this week, the 511 and Trucker Commuter products integrate numerous features for cyclists including reflectivity in the cuffs, water resistance, a reinforced crotch, the use of stretch materials, odor protection, extra utility pockets, longer sleeves and back coverage, and even a specially designed storage system for a U-lock. The pants are built around the 511 Skinny Jean, Levi's most popular skinny fit for men, and come in a cropped version that doesn't risk tangling in the bike chain. The Co...

Full article: http://www.sustainablebusiness.com/index.cfm/go/news.disp...

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Levi’s Embraces Cycling to Work With “Commuter Series” Jeans

Levi’s Embraces Cycling to Work With “Commuter ...

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Sigh i missed it :( Launched, ladies! We will begin invoicing in 10 minutes! :D

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catwalkclose.livejournal.com 11 Aug '11, 12pm

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