11 Aug '11, 10am

Can Innovation Lead Us to Growth (and Happiness) With Less Consumption?

I guess it all starts with the question of what is consumption and what does it mean to stop consuming. Does it mean to stop buying stuff altogether? What about buying an item that is produced in a zero waste factory that recycles 98% of its water and uses renewable energy to run its production line? The item is minimally packaged, and what packaging there is, is recyclable. The customer receives an incentive for recycling it. The item itself is repairable and lasts for thirty years with little maintenance. At the end of its useful life, the manufacturer takes it back, at no cost to the customer, so that it can be reused, remanufactured or recycled. Everything I’ve mentioned is already being practiced to some degree or other in various places around the world. So, if we reach the point where nothing is actually consumed in the production, transportation, use, and disposal ...

Full article: http://www.triplepundit.com/2011/08/innovation-lead-growt...

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