11 Aug '11, 10am

Award Winning Advertising for Burt's Bees Makes CSR Cool

Award Winning Advertising for Burt's Bees Makes CSR Cool

Alongside the print and television campaigns, Baldwin& put together live events to showcase Burt’s CSR ideals. Smoothies with the same ingredients found in Burt’s Bees products, made in a blender powered by a bicycle rider were created. Sampler packs, which included “beardanas” and lip balm were given away in New York and Los Angeles. “Find Your Burt” also had a website which was launched on Earth Day last year where users could upload pictures, get tested on how sustainable their lives were and find their ‘inner Burts.’

Full article: http://www.triplepundit.com/2011/08/award-winning-adverti...

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