10 Aug '11, 5pm

Trying to explain #bcorps? Here's the basics

Trying to explain #bcorps? Here's the basics

Every week Trailblazers features profiles of B Corporations , such as WS Badger Co or Laloos Ice Cream . The question is, Why highlight these companies? What makes them worth attention? Certified B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems . B Corps, unlike traditional businesses, meets rigorous and independent standards of social and environmental performance, accountability, and transparency. They are certified by B Lab , a nonprofit organization, the same way TransFair certifies Fair Trade coffee or USGBC certifies green buildings. Through a company’s B Impact Assessment, anyone can access performance data about the social and environmental practices that stand behind their products. Good business is about more than a green product, it’s about the entire company. How does the company treat its ...

Full article: http://www.care2.com/causes/b-corporations-a-better-way-t...

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