10 Aug '11, 10am

Who do you think are the greenest or most charitable brands? > @TreeHugger's take on greenwashing:

Of course, methodology is important, as is who is doing the report. Interbrand is the world's largest brand consulting firm, working with internationally known Fortune 500 companies, helping them develop sustainability strategies. In addition, Interbrand only puts on to its Green Brands list companies whose names are synonymous with their brands - Coca-Cola and Toyota yes, but Louis Vuitton and Gucci no, as those brands are owned by larger conglomerates LVMH, and for Gucci, PPR. For the ranking, Interbrand combines the public's perception of environmental sustainability ("green") performance, with actual performance. That means, Interbrand says, the "strongest" green brands appear to reside at the intersection of performance and perception. Here are the top ten greenest brands: 1 Toyota 2 3M 3 Siemens 4 Johnson & Johnson 5 HP 6 VW 7 Honda 8 Dell 9 Cisco 10 Panasonic What c...

Full article: http://www.treehugger.com/files/2011/08/best-brands-list-...

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'Best' Green Brands List Implies That Greenwash...

treehugger.com 10 Aug '11, 10am

Of course, methodology is important, as is who is doing the report. Interbrand is the world's largest brand consulting fir...

Safeway Classic Field Will Feature Top 20 on Money List: 97 of Top 100 on LPGA Money List to Visit Portland The...

Safeway Classic Field Will Feature Top 20 on Mo...

lpga.com 10 Aug '11, 1pm

97 of Top 100 on LPGA Money List to Visit Portland The Safeway Classic Presented by Coca-Cola will take place Aug. 15-21 i...

Ten best players without a major:

golf.com 10 Aug '11, 1pm

It's a timeless question: Who's the best player who hasn't won a major championship? The beauty of it is, the answer keeps...

Once again congrats to @ciscoSystems top ten spot on Interbrand's Best Global Green Brands of 2011! via @greenBiz

Once again congrats to @ciscoSystems top ten sp...

greenbiz.com 28 Jul '11, 9pm

Despite a sometimes-glaring gap between how companies perform on environmental issues and how the public perceives that pe...

Bicycle Heaven(s), Bike-Sharing Saves Lives (+ Top Green Living Stories)

Bicycle Heaven(s), Bike-Sharing Saves Lives (+ ...

planetsave.com 10 Aug '11, 1pm

are quite widely considered to be the best large cities for bicycling in the world — which one is better depends on who yo...

Curious about green jobs? This infographic has some good info on where the #jobs are.

Curious about green jobs? This infographic has ...

treehugger.com 16 Aug '11, 3pm

are, how much the green economy has grown compared to the rest of the economy and who's actually getting green jobs? Then ...

Global Green Brands 2011: Toyota tops the list

Global Green Brands 2011: Toyota tops the list

celsias.com 31 Jul '11, 9am

McDonald’s, GE, and Coca-Cola, on the other hand, all scored significantly higher in perception than performance. The big ...

The Red Flags of Greenwashing

ecopreneurist.com 11 Aug '11, 8pm

I’ve been writing about greenwash for years. It really irks me that the huge industries like the bottled water industry an...

Best Buy Raises Recycling Across All Categories

environmentalleader.com 10 Aug '11, 3pm

Best Buy increased its U.S. recycling of electronics, appliances, cardboard and paper, plastic and metals in fiscal year 2...

Luxury brands latch on to China’s sporting successes

Luxury brands latch on to China’s sporting succ...

luxuo.com 08 Aug '11, 1pm

When Li Na lifted the French Open trophy in March she not only became the first Chinese tennis player to win a Grand Slam ...