10 Aug '11, 2am

SMEs need to realise potential and benefits of strategic CSR

Browse > Home / News / SMEs need to realise potential and benefits of strategic CSR [News] SMEs need to realise potential and benefits of strategic CSR [News] August 10, 2011 by Eugene Tay Filed under News Leave a Comment By Michelle Yeo, The Business Times, 10 Aug 2011. Despite the growing numbers of small and medium enterprises (SMEs) which are aware of the concept of corporate social responsibility (CSR), experts believe that there is still room for further growth. Krishna Udayasankar, lecturer from the Division of Marketing and International Business at the Nanyang Business School, maintains that though there is no doubt that CSR is becoming increasingly well-known to Singaporean SMEs, most SMEs still do not fully understand what constitutes CSR. ‘There remains a trend to think of CSR as mainly corporate philanthropy, but social responsibility is much more than that. I...

Full article: http://www.greenbusinesstimes.com/2011/08/10/smes-need-to...

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