09 Aug '11, 9pm

Getting more voices into the climate game, starting with Steven Chu

Getting more voices into the climate game, starting with Steven Chu

Energy Secretary Steven Chu. Photo: Center for American Progress Action Fund It's easy to overthink the problem of climate change skepticism, to get caught up in sophisticated theories about the psychology of communication. (Er, guilty .) But the question of how to influence public opinion does have some simple answers. One thing that changes people's minds is receiving signals that trusted people and institutions are in agreement on an issue, that it's no longer contested, that it's socially "safe" to accept it. This is why the right's strategy has been so brilliant -- they haven't convinced the public that climate is a hoax, they've just managed to maintain the impression that it's contested, controversial. So one thing climate hawks could do is try make it clearer how large the institutional and social consensus on climate is. Lots of times this is mistakenly construed ...

Full article: http://www.grist.org/climate-change/2011-08-09-getting-mo...

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