09 Aug '11, 2pm

Solar Ads: The Good, the Bad, and the Stupid: I was driving through San Francisco yesterday, flipping through

Solar Ads: The Good, the Bad, and the Stupid: I was driving through San Francisco yesterday, flipping through

I was driving through San Francisco yesterday, flipping through radio stations, when I heard the word "photon" and out of sheer geekiness, stopped to listen. It turned out to be an ad for solar panels and, to be honest, the radio spot from SunPower was pretty good. It was well produced, sort of funny, established SunPower's differentiation as the most efficient panel maker , and promoted SunPower's no-money-down solar financing . All in 60 seconds or so. This ad was not targeted at installers but reached out directly to consumers. The question is: Does it work? Is SunPower trying to get consumers to specify their brand when they speak to an installer? Do consumers care about solar brands? Or are they solely interested in the cheapest possible cost? According to a spokesperson from solar installer SolarCity , "Advertising is more effective when it can educate, and solar has...

Full article: http://www.greentechmedia.com/articles/read/solar-adverti...

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