09 Aug '11, 10am

The new north: why Scandinavia is leading the world in eco-design - Green Living - The Ecologist

The new north: why Scandinavia is leading the world in eco-design - Green Living - The Ecologist

Last week’s Copenhagen Fashion Week saw the debut of The Baand – an ultra-cool indie eco-label specialising in hip, pared down pieces. The opening show, meanwhile, saw the pale, ethereal designs of Anne Sofie Madsen take centre stage. Even the country’s fashion bloggers are getting in on the act with Danish eco-fashion spotter, Copenhagen Cycle Chic , recently described by The Guardian as ‘the Sartorialist on two wheels.’ And with Stockholm Fashion Week just kicking off, more stylishly green pieces look set to follow, with hotly tipped eco-design talent Mika Modiggård among the 12 new designers taking part in Stockholm’s ‘Rookies’ project. So why is Scandinavia so good at green design and what’s made it so popular? Unlike in the majority of fashion markets, Scandinavia’s fashion councils are making centralised efforts to boost green design – not just in terms of dedicated ...

Full article: http://www.theecologist.org/green_green_living/clothing/1...

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