08 Aug '11, 2pm

Levi’s Embraces Cycling to Work With “Commuter Series” Jeans

Levi’s Embraces Cycling to Work With “Commuter Series” Jeans

Blue Jeans were originally invented with the rugged horse-riding lifestyle of the gold rush era in mind. With hard to rip, rivet-reinforced stitches and the ability to get filthy without really looking too bad, it’s no wonder they’ve always been a hit – and a treasured piece of Americana to boot. Today, we’re riding far fewer horses to work. Instead bicycles are skyrocketing in popularity, especially in urban areas. It’s a trend that sustainability advocates are quick to point out, and many companies are encouraging for the health benefits, great reliability, and CSR reporting brownie points that come with a nice locker room and secure bike parking. One of the few drawbacks to biking to work has always been the wear and tear on your pants – particularly in the saddle and near the chain. A small number of specialty companies have made work-suitable pants for cyclists, but t...

Full article: http://www.triplepundit.com/2011/08/levis-embraces-cyclin...

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