08 Aug '11, 1pm

First All-Electric Subscription Plan: Car 2.0 Pricing:

First All-Electric Subscription Plan: Car 2.0 Pricing:

, a trailblazer in revolutionizing the current era of electric cars announced the end of production of the original Roadster. Tesla is phasing out the Roadster, which cost over $100k the past few years, and phasing in its new Model S, which will have a version as low as $57,400. As Tesla spokesperson Khobi Brooklyn explained in a Fast Company article titled “The End of an Era “ that the roadster made huge advances in the all electric vehicle (EV) industry as a whole by proving that an EV can outperform traditional combustion vehicles as well as by moving along the research and development process to drive down the cost of EVs. This transition towards the cheaper and more family-oriented 4-door Model S represents the larger industry move towards electric vehicles for the mass market, not just the rich sports car enthusiasts that also happen to care for the environment.

Full article: http://cleantechnica.com/2011/08/08/first-all-electric-su...

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