08 Aug '11, 12pm

Can a Cigarette Company Be 'Eco-Friendly'?

The Santa Fe Natural Tobacco Company (SFNTC) is catching flak for a new advertising campaign touting the "eco-friendly" nature of its cigarettes. The company, which is owned by Reynolds American, says its green credibility is derived from the purchase of 100% wind power and the fact that roughly 75% of company staffers drive hybrid vehicles. In addition, the Environmental Protection Agency granted SFNTC membership in its 2010 Green Power Leadership Club, and the brand earned ISO 14001 environmental certification from the International Organization for Standardization for its headquarters in Santa Fe. But some environmental and health advocates say that it is inherently wrong to call a cigarette eco-friendly, because of its dangerous health effects. "This is yet another attempt by a tobacco company to downplay how deadly and addictive cigarettes truly are, this time by mark...

Full article: http://www.sustainablebusiness.com/index.cfm/go/news.disp...

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