08 Aug '11, 12pm

Why You Should Think About Sustainability Like an Engineer

Why You Should Think About Sustainability Like an Engineer

If you know anything about engineers, you know we measure everything. Engineers are meticulous, calculated and apply logical thinking to most tasks. Most things we come in contact with and use each day had some kind of engineering behind it. That's the mentality I bring to my role as UPS's first chief sustainability officer and I believe an engineer's approach can be effective in creating a credible sustainability program. Building a strong sustainability program is akin to constructing a building. The same techniques apply: 1) Determine the primary purpose. In the case of your sustainability program, is it for brand protection? Competitive differentiation? Saving costs? Once you understand your company's vision for sustainability, document that vision and get support from the organization. 2) Next, create a blueprint. A blueprint lays out the inner workings of the buildin...

Full article: http://www.greenbiz.com/blog/2011/08/08/why-you-should-th...

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