08 Aug '11, 9am

Timberland Sets a New Bar With CSR Portal

Timberland Sets a New Bar With CSR Portal

Some might see this new portal just as a minor improvement in Timberland’s already progressive CSR reporting practices. Others, myself included, believe this is nothing less than a new chapter in the short history of CSR reporting. It’s not surprising at all that this CSR portal was introduced by Timberland. The company has had a history of taking significant steps to improve its CSR reporting. In 2008 the company began reporting its environmental and social performance on a quarterly basis. Jeff Swartz, Timberland’s CEO, explained that the company made this change to give its CSR performance the same importance as their financial performance. “As a company that’s committed to creating social and environmental value in addition to financial value, we felt it was an important “signal” to our stakeholders for us to treat our CSR results the same way, with the same frequency,...

Full article: http://www.triplepundit.com/2011/08/timberland-setting-ne...

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